The decision to enter the segment of the pickup, after introducing the prototype Hyundai Santa Cruz pickup, which gets a positive response at the Detroit Motor Show 2015. This time Hyundai, is reportedly seriously to take into account to produce manifold vehicle pickup. A pickup truck that will be on the stretcher by Hyundai is Hyundai Santa Cruz. Marketing will be taken by Hyundai is the United States market.
when introducing the Santa Cruz pickup at one of the prestigious auto shows in the United States, Hyundai received a positive response from the exhibition. It made feel optimistic Hyundai to enter the pickup truck segment in the US market. Optimism was expressed by the director of R & D, Park Byung-Cheol. Even so, the obstacle will come from the older players in this segment, including the Detroit Three, namely Ford, General Motors, and Fiat Chrysler Automobiles (FCA).
Meanwhile, rumors about the planned development of a pickup truck made by Hyundai and Kia, have been rising over the past few years. Manufacturers from the State Ginseng said’ve been approached Chrysler in 2010, to discuss the potential for cooperation for the Ram brand. Hyundai claims that Santa Cruz pickup concept in the design after they get feedback from the public. South Korean manufacturer was willing to listen to what is desired by consumers, who want a blend of crossover vehicles and pickup trucks, capable of carrying a lot of stuff.
However, Hyundai says that they should still be able to overcome the shortcomings that existed before the concept car into a production model. Model hexagonal grille and alloy rims are pinned on a Hyundai Santa Cruz pickup, said to be a major concern to be overhauled. Both are considered to be less attracted the attention of potential consumers, at least for the US market.